We are boldly celebrating who we are—an exemplary brand rooted in our dedication to helping customers succeed—as well as who our customers are. PROFESSIONAL PERFORMANCE, EVERY DAY is our fundamental mantra, proudly affirming our mission to provide more powerful, reliable performance for our customers—in service of their winning visions—and ours: to always be their preferred choice.

For decades, our passionate commitment to helping our customers win in the commercial cleaning industry has been at the core of the Betco® brand, and PROFESSIONAL PERFORMANCE, EVERY DAY aims to expand upon this legacy and reflect the cornerstones of our next evolution:

• Consistently superior products and programs drive customer business growth
• Our valued expertise guarantees solutions for every customer's challenges
• Investment in the future of clean keeps customers on the leading edge
• Relentless improvement and forward thinking enables limitless potential

We look forward to continued shared success with all of our customers. Learn more.