Fragrance has a powerful effect on human behavior. Our sense of smell can evoke strong emotional reactions and behaviors. Pleasant fragrance can make us feel at home, brighten our moods, deliver a sense of calm and well-being, or increase alertness.
Odors, good or bad shape the perception of the facilities cleanliness and have a negative effect on the whole facility … including productivity and mood, resulting in a negative impact on the bottom line.
- Research from Harvard Business School found that Yelp.com reviews can have a five to nine percent effect on business revenues ... bad reviews can translate to lower profits.
- Scents have positive effects on physical and cognitive performance.
- Two-thirds of American consumers refuse to patronize businesses with unclean restrooms.