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Sales and Marketing Promotions/Role Changes

Oct 25, 2023

Headshot of Jason

We are pleased to announce that Jason Walton has been promoted to Senior Director of Sales for Basic Coatings®, a fully-owned subsidiary of Betco®. Jason joined Betco in 2022 as Director of Sales. In this role, he was primarily responsible for developing Betco sales in the southern United States region. Prior to joining Betco, Jason worked in the wood floor business at 2 major companies.

“Jason’s sales leadership and past experience in the wood floor industry has made him the best choice to lead the Basic Coatings sales team to success,” Jeff Sloan, Senior Vice President of Sales, said. “During his time with Betco, he has continuously taken on increased responsibilities with ease. I look forward to seeing his accomplishments with the Basic Coatings sales team.”

In conjunction, Jim Owen has been promoted to Product and Market Manager at Basic Coatings. Since beginning with Basic Coatings 7 years ago, Jim has developed his knowledge base around the intricacies of wood floor refinishing, especially gym floors.

“Jim’s new role will include responsibility for new product development and marketing programs,” Barrett Betz, Vice President of Marketing, said. “His knowledge and outside-the-box thinking qualifies him as an excellent addition to the Marketing Team.”

Congratulations to Jason and Jim!