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Michael Guerrero Joins Betco® as National Account Director

Oct 10, 2025

Erick Turcios

We’re pleased to welcome Michael Guerrero to Betco® as our new National Account Director. In this role, Michael is responsible for executing our strategic sales plan across key verticals, including retail, grocery, and building service contractors.

Michael brings over 19 years of sales experience to the team. Before joining Betco, he spent 5 years with a global chemical manufacturer and more than 6 years with a major paper and pulp company, consistently delivering results across national accounts.

In 2023, he was recognized with a President’s Club award and contributed to a 2024 Vendor of the Year team in Northern California. Outside of work, Michael enjoys golfing, barbecuing, snowboarding, hiking, fishing, and cheering on the Los Angeles Dodgers.

Welcome to the sales team, Michael!
 

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