We are pleased to welcome Ali Ulrich to Betco®, where she will lead our growth and digital marketing efforts. Her responsibilities include demand generation, digital strategy, marketing performance, and marketing technology.
Ali brings experience across B2B and B2C marketing, with a focus on connecting marketing strategies to business growth. Most recently, she worked in end-user marketing for a global tabletop and glassware manufacturer, focusing on digital marketing
and campaign development.
Ali completed her MBA at Louisiana Tech University in August 2026. Since joining Betco, she has enjoyed meeting new people and gaining a deeper understanding of our customers and the different areas of the business.
Ali lives in northwest Ohio with her family and two children. In her free time, she enjoys being outdoors, traveling, gardening, and taking on home projects.
Welcome to the team, Ali!
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