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Marketing Team Organizational Announcements

Jan 10, 2022

As we enter the new year, Betco® would like to announce several promotions and role changes within the Marketing Team.

Barrett Betz, Vice President of Brand Marketing, will assume the leadership role for marketing as Vice President of Marketing. “I am excited and humbled by the opportunity to lead and strengthen such an important piece of the Betco organization fabric, and look forward to the continued success ahead for our team, and company as a whole.”

Reporting to Barrett, Kyle Strait, Vice President of Product Management, will assume a new role as Vice President of Product Commercialization. He will be responsible for new product launches, product ideation, and market/competitive research strategies.

Scott Brown, Vice President of Training and Category Development, will also report to Barrett and will lead the Product Management Team as Vice President of Product Management and Training. He will also continue to lead Betco’s training assets.

Barry Rosenthal, Technical Services Representative, will report to Scott as Senior Product Manager for disinfectants and general cleaners.

Congratulations to everyone on their continued growth into new roles and responsibilities.