News

We are pleased to announce that Jason Walton has been promoted to Senior Director of Sales for Basic Coatings^®, a fully-owned subsidiary of Betco^®. Jason joined Betco in 2022 as Director of Sales. In this role, he was primarily responsible for developing Betco sales in the southern United States region. Prior to joining Betco, Jason worked in the wood floor business at 2 major companies.

“Jason’s sales leadership and past experience in the wood floor industry has made him the best choice to lead the Basic Coatings sales team to success,” Jeff Sloan, Senior Vice President of Sales, said. “During his time with Betco, he has continuously taken on increased responsibilities with ease. I look forward to seeing his accomplishments with the Basic Coatings sales team.”

In conjunction, Jim Owen has been promoted to Product and Market Manager at Basic Coatings. Since beginning with Basic Coatings 7 years ago, Jim has developed his knowledge base around the intricacies of wood floor refinishing, especially gym floors.

“Jim’s new role will include responsibility for new product development and marketing programs,” Barrett Betz, Vice President of Marketing, said. “His knowledge and outside-the-box thinking qualifies him as an excellent addition to the Marketing Team.”

Congratulations to Jason and Jim!

Vince Patrignani has joined the Betco^® Marketing Team as Director of Laundry and Warewash. He is responsible for the growth and development of the laundry and warewash product category. Vince leads the innovative strategy to enhance the quality, efficiency, and overall performance of laundry and warewash solutions.

We are pleased to announce that Rob Howard was promoted to Senior Director of Sales, National Accounts!

Kellen Lenihan joins the Betco^® Sales Team as Regional Sales Director for the Mountain West region. He is responsible for the execution of Betco’s sales strategies to drive revenue growth and market share within his region, which includes Colorado, Montana, Wyoming, and Utah. Kellen is most looking forward to helping grow the West division through all the exciting opportunities and innovations that Betco has created.

Kellen has worked in the janitorial and sanitation industry for the past 10 years as a distributor sales rep. He has experience as an equipment specialist and a laundry/warewash specialist as well. He will bring current relationships with end users to his new role.

Originally from Omaha, Nebraska, Kellen currently resides in Denver, Colorado, where he played college basketball. He loves to golf and enjoys watching all sports. He is also a proud new dad to a beautiful 5-month-old girl.

Betco^® welcomes Ed Zello to the Marketing Team. He has accepted the position of Director of Skin Care, responsible for enhancing Betco’s hand hygiene program and the development of strategic innovation plans to grow category share.

Ed comes to Betco with over 30 years of consumer-packaged goods and business-to-business marketing experience. He worked in multiple marketing roles at a chemical and consumer goods company, specifically responsible for hand soap, air fresheners, soft scrub cleansers, and laundry detergent. During his tenure, Ed launched the first and number-one selling foam soap in the United States retail market, plus an award-winning commercial hand hygiene dispensing system. Most recently, Ed spent 5 years in sales as National Accounts Director. As our new Director of Skin Care, he looks forward to leveraging his experience into dynamic growth at a commercially focused company with such a positive team culture.

Ed resides in Bozeman, Montana, with his wife and 3 children. He loves to hike, cross-country ski, mountain bike, and take canoe trips. Standing at 6 feet, 7 inches, Ed is a former basketball player at Ball State and Indiana University – Purdue University Indianapolis.

Welcome to the team, Ed!

Introducing MyBetco^®, an updated and streamlined user account experience on Betco.com! Individual cleaning professionals, cleaning teams, and distributors now have access to a tailored experience with new features that enhance their Betco.com accounts.

• Faster, more efficient access to all Betco digital tools in one place
• Create and manage multiple teams and users for organizations
• Assign relevant content, including e-learning courses and preset or custom learning paths
• Receive email communications for account milestones, like registration, joining teams, new assignments, and achievements
• Navigation and user experience are intuitive across desktop and smart devices
• Free registration and technical support

Team Management

Use Team Management to create teams, assign users to those teams, and manage Team Leads. Team Leads have the ability to add users to a team and create sub-teams in the dashboard. Team Leads can then assign e-learning content to individuals or teams. Plus, they can view course completion and analytics to ensure their team is on the right track and passing mandatory courses. This comprehensive approach guarantees that teams remain focused, well-structured, and aligned on goals and objectives.

Betco^® U E-Learning

Our 25+ E-Learning Courses provide simple, turnkey solutions for required annual OSHA training and safety compliance, general cleaning knowledge, Betco products and programs, and proper cleaning procedures.

Our E-Learning Courses have tools for every learning style, including video and engaging exercises. Interactive knowledge checks give immediate feedback, and certificates are awarded after passing a mini-exam upon course completion. Best of all, our E-Learning courses are completely free and accessible on smartphone devices or computers!

Click here to learn more about the Betco training difference for comprehensive and effective skill building across our offering.

Resources and Tools

MyBetco is home to several Betco resources that are available to everyone, like safety data sheets, videos, and webinars. Specialized distributor tools are also available to distributors only. A Getting Started Tutorial presents helpful tips throughout the MyBetco portal, and a user guide is linked with additional details on navigation and utilization of the portal.

Get started with MyBetco by clicking here. Log in or create a free account to start exploring the features. For any questions, please click here to get in touch with a Betco representative.

Betco^® is pleased to announce that Mike Klem was hired as Regional Sales Director for the Pittsburgh region. In this position, he will help drive Betco’s growth with distributors and end users within his region.

Mike’s background includes roles in both distribution and manufacturing in the facility supplies and janitorial/sanitation industries.  Although he has worked with all types of distributors and end users, he has spent a lot of his time in the healthcare and education segments specifically. With Mike’s industry experience of 28 years, he is poised to bring new ideas and strategies to further elevate the efforts of our sales team.

Mike resides in the Youngstown, Ohio, area and enjoys collecting, showing, and judging classic cars. He is also a certified Master Beekeeper. Mike and his wife have a daughter and a grandson.

Welcome, Mike!  

Jaclyn Helminiak has accepted a Corporate Account Manager position, in which she plays a major role with Betco’s national distribution partners and leads the prescription of product design and training development for her customers. Jaclyn works with her accounts to design the best programs to maximize revenue into their end-use customers.

Jaclyn has over 11 years of experience in the cleaning industry, working in numerous sales roles for major manufacturing companies. Her most recent tenure was working for 2 years in a marketing role. Jaclyn is looking forward to getting back to the sales side of the business with Betco.

Jaclyn graduated from The Ohio State University with a degree in marketing and currently lives in Waterville, Ohio. In her spare time, she enjoys playing volleyball, spending time with her 12-year-old Havanese dog, rooting for the Buckeyes, and pretending she can golf.

Welcome Jaclyn!

Betco^® is excited to announce that Brian Dobler has returned to Betco as National Account Director. In this role, he is responsible for building key long-term partnerships on a national and regional scale across the United States. He will work closely with major clients to understand their strategic goals and business needs, ensuring that the cleaning and maintenance products and services offered by Betco align effectively to save labor and achieve outstanding results.

Brian spent 12 years in Betco sales prior to his recent tenure at a facility maintenance provider. He is a 3-time Betco Pacesetter award winner, reflecting his dedication and passion for the janitorial and sanitation industry.

“I’m looking forward to working with all my past and new colleagues at Betco,” Brian said. “It’s a family here, and everyone pulls for each other.”

In his free time, Brian enjoys skiing, playing hockey, and being with his family and 2 children. He’s also won a swing dancing contest in the past (a long story that requires a beer).

Welcome back, Brian!

Betco^® is honored to be recognized as Supplier of the Year by BradyIFS, presented to us during the #ONE BradyIFS Conference this past week in Las Vegas.

The strong partnership between Betco and BradyIFS is the result of open communication, shared goals, and a collaborative spirit. Working together, our teams have successfully implemented growth strategies, leading to impressive results and significant milestones. 

“It is a pleasure working with BradyIFS,” Jeff Sloan, Senior Vice President of Sales, said. “Their team's professionalism and drive to go above and beyond motivates us to continue raising the bar and finding innovative ways to deliver exceptional value. I’m proud to credit both sales teams with unwavering focus on exceeding end customer expectations, which has played a pivotal role in our recognition as Supplier of the Year.”

“I want to thank BradyIFS for the Supplier of the Year award on behalf of the entire company,” Brad Betz, CEO, said. “It is a testament to each and every person from Betco and BradyIFS who played a part in ensuring success for both companies. Their passion, expertise, and teamwork skills fuel the drive for excellence that resonates throughout our partnership.”

The recognition as Supplier of the Year comes at a time when Betco has been making significant strides in expanding our reach and offerings globally. We are optimistic that this prestigious award will further bolster our reputation of Professional Performance, Every Day, and elevate our position as an industry leader.

As we continue our partnership with BradyIFS, we look forward to more accomplishments and a future filled with mutual success.

Matt Luchansky, formerly Senior Chemist, has moved to Operations and Manufacturing Manager. He will manage all aspects of manufacturing, operations, and scheduling. With 11 years at Betco, we are confident he will be able to move the business in a positive direction.

Gary Lewandowski, formerly Maintenance Manager, has taken on a new title as Site Manager. He will also lead the Environmental, Health, and Safety department. Gary has been a part of Betco for 11 years. His safety and environmental experience make him a huge asset to the department.

Chris Magill, formerly Maintenance Supervisor, will assume all responsibility for the maintenance team as the Senior Maintenance Supervisor. He has worked with Betco for 5 years and has proven to be a successful leader.

Congratulations, all!

Manny Chan has joined the Betco^® Sales team as Regional Sales Director. He covers the Chicago market, spanning up to central Wisconsin, down to northern Missouri, and across to western Indiana. Manny looks forward to partnering with the distributors and end users in this area and delivering growth and expansion for Betco.

Manny has over 23 years of experience in distribution and manufacturing, selling to many different channels which include janitorial and sanitation and food service. Throughout his career, he has served in leadership roles in sales, category management, and marketing. Manny has worked hard to provide customer solutions, build strong partnerships, and drive sales and growth. This experience will greatly benefit him in this role.

Manny resides in the Chicago area with his wife and daughter. He enjoys spending time with family, traveling, and staying active.

Welcome to the team!

Sonny Parente has been promoted to Senior Director Sales, Corporate Accounts. He will be leading the Corporate Accounts division moving forward. Since first joining Betco^® in 2020, Sonny has developed business across multiple key customers and has continuously taken on more responsibilities. He has consistently been a top performer at Betco and has earned the 2022 John Reed Award. “Sonny’s drive, tenacity, and enthusiasm will enable us to sustain significant growth within Corporate Accounts,” Jeff Sloan, Senior Vice President of Sales, said.

Mike Betz is moving to a Director of Training role within the Sales Operations team. Mike has been with Betco since 2017 and has held various roles, including Business Development, Regional Manager, National Accounts, and Corporate Accounts. His diverse experience will be a large asset in this new role. “Mike’s outgoing personality and knowledge of Betco makes him a natural fit for Director of Training,” Jeff said.

Congratulations to Sonny and Mike!

We are pleased to welcome Luis Urdiales as the newest member of the Betco^® Sales Team. He will be serving the California and Nevada regions as Facility Solutions Specialist II.

 His background includes over 18 years of experience, serving roles in both manufacturing and distribution, which offers a unique perspective on the supply chain and how to effectively anticipate customers’ needs.

“Luis brings relationships and skills to the role that will be instrumental in helping drive Betco’s growth in our largest markets in California and Nevada,” John Guzik, Regional Sales Director, said.

Luis resides in West Covina, California. He has been married for 24 years and has 2 boys, ages 18 and 16. In his free time, Luis loves to golf and spend time with family and friends.

Welcome to Betco, Luis!

The new Dumpster Program from Betco^® is powered by probiotics! Apply the versatile EnviroZyme^® Probiotic Solutions Dumpster Treatment to trash chutes, dumpsters, and trash cans to quickly and continuously knock down strong odors through 3 levels of attack:

1. A highly effective odor counteractant immediately neutralizes the odor itself.
2. A long-lasting mango fragrance keeps dumpsters smelling fresh.
3. Probiotics, specifically chosen for their ability to break down the organic waste that causes foul odors, are unleashed onto the soil. They continue to attack the soil and eliminate odors long after initial application.

Utilize any of our 3 new, durable applicators to easily apply Dumpster Treatment:

• Hose End Sprayer for small dumpster application
  • Automatically provides the correct dilution, eliminating the need to manually mix
  • Great for trash receptacles or garbage chutes
• Foam Gun for multiple dumpster manual application
  • The trigger can be locked for continuous use
  • Automatically provides the correct dilution, eliminating the need to manually mix
• Spray Dispenser for larger area automatic application
  • Digital programming allows for automatic application, including time and duration, which can be locked with a password
  • Set the desired spray pattern with the adjustable spray nozzle

Dumpster Treatment’s clinging foam provides extended contact time for maximum cleaning on any trash receptacle. No scrubbing is needed! Click here to view the application how-to video.

Probiotics continuously clean for 21 days post-application, providing long-term odor control and boosting facility impressions. To learn more about the Dumpster Program, Dumpster Treatment, and applicators, click here. To learn more about EnviroZyme Probiotic Solutions, click here.

VersiFect^™ is a disinfectant, virucide, cleaner, and deodorizer, and has recently demonstrated efficacy on hard non-porous surfaces against SARS-CoV-2, the virus that causes COVID-19, in just 1 minute. Its efficacy against COVID-19, combined with its ability to disinfect various surfaces, proves our unwavering commitment to provide innovative, multi-purpose solutions that prioritize health and safety.

VersiFect is used to clean and disinfect throughout a facility, including on aluminum, glass, stainless steel, chrome plastic, and vinyl surfaces. It can also be used on mirrors, windows, floors, desks, countertops, and bathroom fixtures. Incorporating VersiFect into routine cleaning can significantly enhance disinfection practices and help mitigate the spread of pathogens.

For more information about VersiFect, review the efficacy data sheet and the product page. We are currently in the process of updating labels and other collateral.

Click here to view Betco’s additional disinfectants on the EPA’s List N. Click here to request List N Disinfectant Information.

Jack Collins joins Betco with an award-winning career in sales and marketing management, previously working with some of the biggest names in the janitorial and sanitation industry. He covers Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island territories. Jack looks forward to positioning himself and Betco as the primary source for cleaning processes and product solutions for end-use customers. Residing in Milford, Massachusetts, Jack enjoys bass fishing, photography, skiing, Boston sports, and cooking up a barbecue fest for friends and family.

Werner Ramirez has 15 years of experience working in the chemical, janitorial, and sanitation industries, both in the manufacturing and distribution sides of the business. His territory is northern California and Reno, Nevada, where he will work hard to contribute to Betco’s growth in those areas. Werner resides in San Jose, California, with his daughters, who are 10 and 13. Outside of Betco, he is a musician and has played the bass and piano for 25 years. He also recently got into cycling and likes to road bike.

Brandon Dornak is based in Grapevine, Texas, where he primarily covers north Texas and the Dallas/Fort Worth area and assists in San Antonio, Austin, and Houston, Texas. His background is in laundry, warewashing, and equipment sales. Brandon also has experience in food and safety solutions. In this new role, Brandon looks forward to growing distributor partnerships and deepening relationships by providing needed stability and consistency in the Texas market. In his free time, Brandon loves to hunt and build custom gaming and mining PCs.

Welcome to the team, all!

The FastDraw PRO^® is a staple in our dilution control and chemical management program, providing fast and accurate dispensing of up to 4 chemical concentrates into bottles, buckets, and auto scrubbers. Recently, the FastDraw PRO underwent a series of design changes aimed at increasing convenience and ease of use:

• It’s smaller and lighter, requiring 37% less wall space and 32% lighter than the original.
• A stronger vacuum offers a more consistent draw than the original.
• A longer 8’ discharge hose makes it easier to fill auto scrubbers for more flexibility.
• A new, intuitive selector dial allows users to more easily select a product for dilution.
• A mounting template allows for quick and easy installation.
• Quick access to internal parts for maintenance or repair.

Simply select a chemical by pressing the corresponding number. Lift the bottle up on the short hose for easy one-hand dispensing. To fill a bucket or auto scrubber, push the “Mop Bucket Fill” button at the top, and product will flow from the long hose. The bucket fill can be locked in position for hands-free dispensing. Over 40 tried and tested Betco products are available for use in the dispenser.

Mount this FastDraw PRO on the wall or in the corner, just like the old one, to save space in tight janitorial closets. To increase safety, a hidden drip tray catches accidental discharge of product, and a single locking door prevents theft and tampering.

When cleaning chemicals are not accurately diluted, it’s like pouring money down the drain. Click here to learn more about the redesigned FastDraw PRO and our complete FastDraw chemical management program.

Please join us in welcoming Roger Alvarez to the Betco^® Sales Team. Roger has taken the position of Regional Sales Director for Florida. He joins with over 20 years of sales experience in the distribution channel realm and 15+ years of manufacturing experience within several market segments and industries.

“I look forward to growing Betco’s market share and sales volume through distribution channels in multiple industry segments while also developing direct end-user relations,” Roger said. “I’m looking to share my experience and insights while providing guidance and support to achieve maximum sales growth.”

Roger has been married for 29 years to his wife, Annie, and they have 2 children, Angel and Ashley. In his free time, Roger likes to boat, camp, and fish.

Betco^® is proud to announce several promotions within the sales team. These individuals have shown dedication to the Betco brand and will flourish in their new roles.

Greg Gangelhoff to Regional Sales Director – Minnesota, North Dakota, South Dakota, Nebraska, and Iowa

Greg joined Betco in October 2002 and is a four-time Pacesetter award recipient. His product knowledge and participation in training videos have made him a valuable asset to the Betco brand.

Mike Jacobs to Regional Sales Director – Missouri, Kansas, Oklahoma, and Arkansas

Mike has been with Betco since February 1996. During his time here, he earned the Pacesetter award 5 times and the John Reed award once. He is a mentor to others, a team player, and a subject matter expert for all things Betco.

Greg Maxwell to Regional Sales Director – Michigan and northern Ohio

Greg joined Betco in October 2001 and holds 3 Pacesetter award titles and has won the John Reed award. He is the true embodiment of a player-coach as demonstrated through his prior role as Senior Regional Manager. Greg seeks to understand processes, products, and procedures before training others.

Steve Hanneke to Regional Sales Director – Louisiana and Mississippi.

Steve has been with Betco since March 1994. Steve is a dedicated salesperson with many customer relationships that have stood the test of time. He is an asset to our customer base and is seen as a category builder. Additionally, Steve is a four-time Pacesetter award recipient and a John Reed award winner.

A few words from Betco leadership:

“The Betco brand has always been about more than just the product. A huge piece to our value is our support network which is championed by our sales professionals. Good salespeople are proactive, responsive, and helpful. Great salespeople go above and beyond expectations to exceed their customer’s needs. All four of these individuals represent the best in Betco sales. In their new roles, they will mentor and guide others to become better.” - Brad Betz, President/CEO

“I would like to congratulate Greg Gangelhoff, Mike Jacobs, Steve Hanneke, and Greg Maxwell on their promotions to Regional Sales Director. I’ve had the pleasure of working alongside these four gentlemen for almost 10 years, and I continually witness the things that make them exemplary members of the Betco sales team. Their industry and product knowledge, dedication, and commitment to growth, both personally and for Betco, provide the ideal model of Professional Performance, Every Day for others to follow.  I am honored to have been able to learn from each of them throughout my career and look forward to their continued success as crucial members of the Betco team.”  - Barrett Betz, VP of Marketing

Congratulations to all!