News

Betco^® is pleased to announce that Matt Quay was hired as Regional Sales Director for the Philadelphia region. In this position, he will drive Betco’s growth initiatives among distributors and end users within this crucial market. His role involves expanding Betco’s footprint in the Philadelphia area and ensuring that sales strategies are effectively implemented to meet the company’s objectives.

Matt has spent the past 12 years working for a chemical and coatings manufacturer. This relevant industry experience will bring new ideas and strategies to elevate the efforts of our sales team further.

Matt is married and has 3 kids. In his free time, he plays golf and fishes.

Welcome to the team, Matt!

Crete Rx^™ Concrete & Terrazzo Maintenance System offers cleaning professionals and facilities with the ultimate flexibility and simplicity to protect and maintain pristine appearance levels on cementitious floors. This is accomplished through 2 prescription pathways, which include specific steps for each maintenance phase and a streamlined product line with reformulations for better-looking floors and longevity.

Cleaning and Coating System

The new Cleaning and Coating System adds gloss and substantial protection against wear, stain, and etch on pre-polished, non-polished, and previously coated concrete and terrazzo floors. With minimal equipment, less intensive labor, and procedures similar to VCT, achieving optimal floor appearances is easier and quicker than ever.

Procedures:

• Routine: Daily cleaning and optional burnishing
• Interim: Top scrub and recoat
• Restorative: Strip and refinish

Featured Products:

• LiquiShield, a new and improved water-based concrete guard that improves gloss and has an excellent stain and etch protection rating.
• LiquiStrip, a stripper formulated with solvents that easily remove permanent guards and coatings without diamond tooling.

Before

After

Honing and Polishing System

The improved Honing and Polishing System mechanically grinds, hones, and polishes pre-polished floors with bonded abrasives to cut and refine the surface for an impressive, natural-looking gloss. While labor and training are more intensive up front, the low maintenance and highly durable results can last years before interim and restorative maintenance are needed.

Procedures:

• Routine: Daily cleaning and optional burnishing
• Interim: Polishing
• Restorative: Honing, polishing, and stain remediation

Featured Products:

• Stain Defense, a new and improved product that contains penetrating polymers to seal off open pores and prevent stain and etch.
• DensiClean, a cleaner with densifier that maintains hardness while suspending the toughest soils.
• SI Pads, cleaning and burnishing pads that continually fill porous concrete with sealant.
• LiquiGrind, a honing compound formulated with proprietary nanoparticle abrasives that increase cutting effectiveness.
• Densifier, a densifying compound that hardens and strengthens floors, plus improves abrasion, wear, and chemical resistance.

Before

After

One program, two pathways. Crete Rx revolutionizes the way concrete and terrazzo floors are cared for through either non-polishing products and procedures for a simple, more accessible route to maintenance and gloss, or honing and polishing products and procedures for a more robust route to maintenance and gloss.

Christopher Fricker, Ph.D., has joined Betco^® and its subsidiaries Basic Coatings^® and EnviroZyme^® as the Chief Science Officer. In this role, he oversees the scientific and regulatory functions of our organization, including innovating new products, improving our existing product portfolio, and implementing new processes and technologies. Chris will also work towards aligning Research and Development (R & D), Microbiology, Quality Control, and Regulatory priorities with growth objectives.

Chris plans to heavily focus on building the science within Betco in order to leverage technical strengths, which will give us a competitive advantage to expand our current markets and identify or create new ones.

Chris is excited about working with many of the bright team members at Betco, including R&D, Manufacturing, and the overall business. He also looks forward to constantly learning, either through innovation or problem-solving.

Chris holds a doctorate in chemistry and comes to Betco with over 30 years of product development and testing experience with cleaning and decontamination products in the hand hygiene, environmental cleaning, and disinfection industries. His expertise lies within the building of high-performing R&D and current product support teams that focus on innovation, testing, and quality to meet the customers’ needs. He has also developed dozens of FDA- and EPA-regulated products, holds numerous patents, and has completed over 30 scientific journal publications and presentations.

In his free time, like most chemists, Chris enjoys cooking new and interesting recipes.

Welcome to Betco, Chris!

BetcoBest^® LM with Scuff Resistant Technology^™ has a new and improved formula that makes it the most effective labor-saving finish on the market. It’s formulated with MMT/50^™ Macromolecular Polymers that uniquely combine large polymers with the highest solid content and low viscosity to slash strip/refinish and top scrub/recoat time, labor, and overall cost.

40% Less Labor

Compared to conventional 20% finish that requires 6 coats, only 3 coats of BetcoBest LM are needed, which results in a 40% labor savings or $1,000 on average per location per project.

50% Less Product

50% less product is needed thanks to 50% larger polymer molecules that fill surface voids more quickly and 50% higher solid content that leaves more finish on the floor per coat.

2X the Gloss

BetcoBest LM provides 50% higher gloss with fewer coats, leaving a lasting impression with minimal burnishing.

2X the Speed

Overall dry time is reduced by 50% because BetcoBest LM dries in the same timeframe as conventional finishes but requires fewer coats. Stripping is also 50% quicker, as the first coat builds more quickly without penetrating deeply into the floor for easier, faster removal.

Scuff Resistant Technology (SRT)

Thanks to Scuff Resistant Technology, BetcoBest LM provides exceptional durability and effectively repels and resists unsightly black heel marks. SRT forms a protective barrier on the surface, preventing scuffs and marks, maintaining the floor appearance for an extended period.

Case Study

An American food distributor and grocery retailer’s floors, maintained by a building service contractor, were not meeting their high gloss standards within a reasonable timeframe. BetcoBest LM was put to the test on their floors against their usual ultra-high speed floor finish, and they discovered a $125,000 savings potential across all locations. Significant time and cost were eliminated, and they opted to make the switch. Click here to read the full case study.

Ryan Hinkle joins the Betco Sales Team as Regional Sales Director. He covers the Tennessee, Arkansas, and Kentucky markets. In this role, Ryan is responsible for the execution of the Betco sales strategy for customers in his region, plus management of Facility Solution Specialists who report to him. He’s most looking forward to learning about all the products and meeting his new customers.

Prior to joining Betco, Ryan worked for 8 years in the janitorial/sanitation industry. He has spent time in both distribution and manufacturing sectors, which makes him a great fit as Regional Sales Director.

Ryan resides in Murfreesboro, Tennessee, where he enjoys water skiing, watching football, and going to concerts with his wife. He grew up as a competitive water skier and went to the University of Alabama on a scholarship. Roll tide!

We are pleased to announce that Rob Howard was promoted to Senior Director of Sales, National Accounts!

Kellen Lenihan joins the Betco^® Sales Team as Regional Sales Director for the Mountain West region. He is responsible for the execution of Betco’s sales strategies to drive revenue growth and market share within his region, which includes Colorado, Montana, Wyoming, and Utah. Kellen is most looking forward to helping grow the West division through all the exciting opportunities and innovations that Betco has created.

Kellen has worked in the janitorial and sanitation industry for the past 10 years as a distributor sales rep. He has experience as an equipment specialist and a laundry/warewash specialist as well. He will bring current relationships with end users to his new role.

Originally from Omaha, Nebraska, Kellen currently resides in Denver, Colorado, where he played college basketball. He loves to golf and enjoys watching all sports. He is also a proud new dad to a beautiful 5-month-old girl.

Betco^® welcomes Ed Zello to the Marketing Team. He has accepted the position of Director of Skin Care, responsible for enhancing Betco’s hand hygiene program and the development of strategic innovation plans to grow category share.

Ed comes to Betco with over 30 years of consumer-packaged goods and business-to-business marketing experience. He worked in multiple marketing roles at a chemical and consumer goods company, specifically responsible for hand soap, air fresheners, soft scrub cleansers, and laundry detergent. During his tenure, Ed launched the first and number-one selling foam soap in the United States retail market, plus an award-winning commercial hand hygiene dispensing system. Most recently, Ed spent 5 years in sales as National Accounts Director. As our new Director of Skin Care, he looks forward to leveraging his experience into dynamic growth at a commercially focused company with such a positive team culture.

Ed resides in Bozeman, Montana, with his wife and 3 children. He loves to hike, cross-country ski, mountain bike, and take canoe trips. Standing at 6 feet, 7 inches, Ed is a former basketball player at Ball State and Indiana University – Purdue University Indianapolis.

Welcome to the team, Ed!

Betco^® is honored to be recognized as Supplier of the Year by BradyIFS, presented to us during the #ONE BradyIFS Conference this past week in Las Vegas.

The strong partnership between Betco and BradyIFS is the result of open communication, shared goals, and a collaborative spirit. Working together, our teams have successfully implemented growth strategies, leading to impressive results and significant milestones. 

“It is a pleasure working with BradyIFS,” Jeff Sloan, Senior Vice President of Sales, said. “Their team's professionalism and drive to go above and beyond motivates us to continue raising the bar and finding innovative ways to deliver exceptional value. I’m proud to credit both sales teams with unwavering focus on exceeding end customer expectations, which has played a pivotal role in our recognition as Supplier of the Year.”

“I want to thank BradyIFS for the Supplier of the Year award on behalf of the entire company,” Brad Betz, CEO, said. “It is a testament to each and every person from Betco and BradyIFS who played a part in ensuring success for both companies. Their passion, expertise, and teamwork skills fuel the drive for excellence that resonates throughout our partnership.”

The recognition as Supplier of the Year comes at a time when Betco has been making significant strides in expanding our reach and offerings globally. We are optimistic that this prestigious award will further bolster our reputation of Professional Performance, Every Day, and elevate our position as an industry leader.

As we continue our partnership with BradyIFS, we look forward to more accomplishments and a future filled with mutual success.

Matt Luchansky, formerly Senior Chemist, has moved to Operations and Manufacturing Manager. He will manage all aspects of manufacturing, operations, and scheduling. With 11 years at Betco, we are confident he will be able to move the business in a positive direction.

Gary Lewandowski, formerly Maintenance Manager, has taken on a new title as Site Manager. He will also lead the Environmental, Health, and Safety department. Gary has been a part of Betco for 11 years. His safety and environmental experience make him a huge asset to the department.

Chris Magill, formerly Maintenance Supervisor, will assume all responsibility for the maintenance team as the Senior Maintenance Supervisor. He has worked with Betco for 5 years and has proven to be a successful leader.

Congratulations, all!

We are pleased to welcome Luis Urdiales as the newest member of the Betco^® Sales Team. He will be serving the California and Nevada regions as Facility Solutions Specialist II.

 His background includes over 18 years of experience, serving roles in both manufacturing and distribution, which offers a unique perspective on the supply chain and how to effectively anticipate customers’ needs.

“Luis brings relationships and skills to the role that will be instrumental in helping drive Betco’s growth in our largest markets in California and Nevada,” John Guzik, Regional Sales Director, said.

Luis resides in West Covina, California. He has been married for 24 years and has 2 boys, ages 18 and 16. In his free time, Luis loves to golf and spend time with family and friends.

Welcome to Betco, Luis!

The new Dumpster Program from Betco^® is powered by probiotics! Apply the versatile EnviroZyme^® Probiotic Solutions Dumpster Treatment to trash chutes, dumpsters, and trash cans to quickly and continuously knock down strong odors through 3 levels of attack:

1. A highly effective odor counteractant immediately neutralizes the odor itself.
2. A long-lasting mango fragrance keeps dumpsters smelling fresh.
3. Probiotics, specifically chosen for their ability to break down the organic waste that causes foul odors, are unleashed onto the soil. They continue to attack the soil and eliminate odors long after initial application.

Utilize any of our 3 new, durable applicators to easily apply Dumpster Treatment:

• Hose End Sprayer for small dumpster application
  • Automatically provides the correct dilution, eliminating the need to manually mix
  • Great for trash receptacles or garbage chutes
• Foam Gun for multiple dumpster manual application
  • The trigger can be locked for continuous use
  • Automatically provides the correct dilution, eliminating the need to manually mix
• Spray Dispenser for larger area automatic application
  • Digital programming allows for automatic application, including time and duration, which can be locked with a password
  • Set the desired spray pattern with the adjustable spray nozzle

Dumpster Treatment’s clinging foam provides extended contact time for maximum cleaning on any trash receptacle. No scrubbing is needed! Click here to view the application how-to video.

Probiotics continuously clean for 21 days post-application, providing long-term odor control and boosting facility impressions. To learn more about the Dumpster Program, Dumpster Treatment, and applicators, click here. To learn more about EnviroZyme Probiotic Solutions, click here.

VersiFect^™ is a disinfectant, virucide, cleaner, and deodorizer, and has recently demonstrated efficacy on hard non-porous surfaces against SARS-CoV-2, the virus that causes COVID-19, in just 1 minute. Its efficacy against COVID-19, combined with its ability to disinfect various surfaces, proves our unwavering commitment to provide innovative, multi-purpose solutions that prioritize health and safety.

VersiFect is used to clean and disinfect throughout a facility, including on aluminum, glass, stainless steel, chrome plastic, and vinyl surfaces. It can also be used on mirrors, windows, floors, desks, countertops, and bathroom fixtures. Incorporating VersiFect into routine cleaning can significantly enhance disinfection practices and help mitigate the spread of pathogens.

For more information about VersiFect, review the efficacy data sheet and the product page. We are currently in the process of updating labels and other collateral.

Click here to view Betco’s additional disinfectants on the EPA’s List N. Click here to request List N Disinfectant Information.

The FastDraw PRO^® is a staple in our dilution control and chemical management program, providing fast and accurate dispensing of up to 4 chemical concentrates into bottles, buckets, and auto scrubbers. Recently, the FastDraw PRO underwent a series of design changes aimed at increasing convenience and ease of use:

• It’s smaller and lighter, requiring 37% less wall space and 32% lighter than the original.
• A stronger vacuum offers a more consistent draw than the original.
• A longer 8’ discharge hose makes it easier to fill auto scrubbers for more flexibility.
• A new, intuitive selector dial allows users to more easily select a product for dilution.
• A mounting template allows for quick and easy installation.
• Quick access to internal parts for maintenance or repair.

Simply select a chemical by pressing the corresponding number. Lift the bottle up on the short hose for easy one-hand dispensing. To fill a bucket or auto scrubber, push the “Mop Bucket Fill” button at the top, and product will flow from the long hose. The bucket fill can be locked in position for hands-free dispensing. Over 40 tried and tested Betco products are available for use in the dispenser.

Mount this FastDraw PRO on the wall or in the corner, just like the old one, to save space in tight janitorial closets. To increase safety, a hidden drip tray catches accidental discharge of product, and a single locking door prevents theft and tampering.

When cleaning chemicals are not accurately diluted, it’s like pouring money down the drain. Click here to learn more about the redesigned FastDraw PRO and our complete FastDraw chemical management program.

Please join us in welcoming Roger Alvarez to the Betco^® Sales Team. Roger has taken the position of Regional Sales Director for Florida. He joins with over 20 years of sales experience in the distribution channel realm and 15+ years of manufacturing experience within several market segments and industries.

“I look forward to growing Betco’s market share and sales volume through distribution channels in multiple industry segments while also developing direct end-user relations,” Roger said. “I’m looking to share my experience and insights while providing guidance and support to achieve maximum sales growth.”

Roger has been married for 29 years to his wife, Annie, and they have 2 children, Angel and Ashley. In his free time, Roger likes to boat, camp, and fish.

Betco^® is pleased to announce that John Guzik has been promoted to Regional Sales Director of California and Nevada. He has been with the Betco Sales Team for a little over 1 year, previously serving as Key Account Manager.

In his short time here, he has become a proven asset for his customers, his teammates, and Betco itself. John has played an instrumental role in a private brand launch and other projects. His success is critical for the division and the company.

“It’s been a pleasure getting to know everyone over the last year and working with several teams,” John said. “I’m eager to make Betco the preferred manufacturer for both distributors and end users in California and Nevada.”

Jeff Barth has accepted the position of Regional Sales Director. In this role, he will be overseeing the South Carolina, North Carolina, and Nashville markets and responsible for increasing sales within the area.

Jeff comes to Betco^® with over 30 years of industry experience as a building service contractor, janitorial specialist, sales representative, and manufacturer representative. In these roles, he worked in several markets, including education, retail, and grocery throughout Pennsylvania, Virginia, Maryland, Washington D.C., and Baltimore.

Jeff and his wife Teasha enjoy spending time with their 3 kids and 3 grandchildren. They also like to kayak, hike, and be outdoors, and Jeff likes to keep his camera on him to capture the beauty of nature.

Join us in welcoming Jeff to the team!

Wild Berry Malodor Counteractant for Portable Toilets is a concentrated, non-formaldehyde powder combined with probiotics that digest waste for powerful odor control and fragrance dispersion. It eliminates malodors at the source versus covering them up temporarily, replacing them with a fresh fruity scent to signify clean portable plumbing.

Wild Berry Malodor Counteractant for Portable Toilets is conveniently packed in pre-measured, quick-dissolve water soluble pouches for easy dosing and application in portable toilets, RV, buses, boats, and camper black water tanks. Simply add one 1-oz packet per 5 gallons of clean water charge to start eliminating unpleasant smells. If there is extreme temperature or traffic, increase the number of packets.

To learn more about Wild Berry Counteractant for Portable Toilets and EnviroZyme Probiotic Solutions, click here. 

Betco^® is pleased to announce that Stephen Swift has been hired as Regional Sales Director in the southeastern region. In this position, he will serve the needs of Betco distributors and end users in the Georgia, Alabama, Florida panhandle, and Chattanooga, Tennessee, markets.

Stephen has spent most of his career in the janitorial and sanitation industry, working with chemical, equipment, and specialty manufacturers, wholesalers, and distributors. The growth and support he has provided over the years at previous employers have earned him vendor recognition. These career experiences will help Stephen ramp up quickly and contribute towards the vision of being our customers’ preferred choice.

Stephen is a Texas Hold’em and fantasy sports enthusiast who currently resides in the greater metro Atlanta area. He has two daughters: a field scientist that resides in Florida and one that’s a high school freshman. With his girlfriend of nearly 10 years, Stephen enjoys traveling, mostly by boat, and spending time with his family.

Please join us in welcoming Stephen to the Betco team!

We are proud to announce that Betco^® has closed on certain wastewater business assets from Novozymes^® * A/S, acquiring full ownership of the unit on January 31. Novozymes is the largest provider of biological solutions and enzyme and microbial technologies to improve industrial performance while preserving the planet's resources and helping build better lives.