News

Vince Patrignani has joined the Betco^® Marketing Team as Director of Laundry and Warewash. He is responsible for the growth and development of the laundry and warewash product category. Vince leads the innovative strategy to enhance the quality, efficiency, and overall performance of laundry and warewash solutions.

We are pleased to announce that Rob Howard was promoted to Senior Director of Sales, National Accounts!

Kellen Lenihan joins the Betco^® Sales Team as Regional Sales Director for the Mountain West region. He is responsible for the execution of Betco’s sales strategies to drive revenue growth and market share within his region, which includes Colorado, Montana, Wyoming, and Utah. Kellen is most looking forward to helping grow the West division through all the exciting opportunities and innovations that Betco has created.

Kellen has worked in the janitorial and sanitation industry for the past 10 years as a distributor sales rep. He has experience as an equipment specialist and a laundry/warewash specialist as well. He will bring current relationships with end users to his new role.

Originally from Omaha, Nebraska, Kellen currently resides in Denver, Colorado, where he played college basketball. He loves to golf and enjoys watching all sports. He is also a proud new dad to a beautiful 5-month-old girl.

Betco^® welcomes Ed Zello to the Marketing Team. He has accepted the position of Director of Skin Care, responsible for enhancing Betco’s hand hygiene program and the development of strategic innovation plans to grow category share.

Ed comes to Betco with over 30 years of consumer-packaged goods and business-to-business marketing experience. He worked in multiple marketing roles at a chemical and consumer goods company, specifically responsible for hand soap, air fresheners, soft scrub cleansers, and laundry detergent. During his tenure, Ed launched the first and number-one selling foam soap in the United States retail market, plus an award-winning commercial hand hygiene dispensing system. Most recently, Ed spent 5 years in sales as National Accounts Director. As our new Director of Skin Care, he looks forward to leveraging his experience into dynamic growth at a commercially focused company with such a positive team culture.

Ed resides in Bozeman, Montana, with his wife and 3 children. He loves to hike, cross-country ski, mountain bike, and take canoe trips. Standing at 6 feet, 7 inches, Ed is a former basketball player at Ball State and Indiana University – Purdue University Indianapolis.

Welcome to the team, Ed!

Betco^® is honored to be recognized as Supplier of the Year by BradyIFS, presented to us during the #ONE BradyIFS Conference this past week in Las Vegas.

The strong partnership between Betco and BradyIFS is the result of open communication, shared goals, and a collaborative spirit. Working together, our teams have successfully implemented growth strategies, leading to impressive results and significant milestones. 

“It is a pleasure working with BradyIFS,” Jeff Sloan, Senior Vice President of Sales, said. “Their team's professionalism and drive to go above and beyond motivates us to continue raising the bar and finding innovative ways to deliver exceptional value. I’m proud to credit both sales teams with unwavering focus on exceeding end customer expectations, which has played a pivotal role in our recognition as Supplier of the Year.”

“I want to thank BradyIFS for the Supplier of the Year award on behalf of the entire company,” Brad Betz, CEO, said. “It is a testament to each and every person from Betco and BradyIFS who played a part in ensuring success for both companies. Their passion, expertise, and teamwork skills fuel the drive for excellence that resonates throughout our partnership.”

The recognition as Supplier of the Year comes at a time when Betco has been making significant strides in expanding our reach and offerings globally. We are optimistic that this prestigious award will further bolster our reputation of Professional Performance, Every Day, and elevate our position as an industry leader.

As we continue our partnership with BradyIFS, we look forward to more accomplishments and a future filled with mutual success.

Matt Luchansky, formerly Senior Chemist, has moved to Operations and Manufacturing Manager. He will manage all aspects of manufacturing, operations, and scheduling. With 11 years at Betco, we are confident he will be able to move the business in a positive direction.

Gary Lewandowski, formerly Maintenance Manager, has taken on a new title as Site Manager. He will also lead the Environmental, Health, and Safety department. Gary has been a part of Betco for 11 years. His safety and environmental experience make him a huge asset to the department.

Chris Magill, formerly Maintenance Supervisor, will assume all responsibility for the maintenance team as the Senior Maintenance Supervisor. He has worked with Betco for 5 years and has proven to be a successful leader.

Congratulations, all!

Sonny Parente has been promoted to Senior Director Sales, Corporate Accounts. He will be leading the Corporate Accounts division moving forward. Since first joining Betco^® in 2020, Sonny has developed business across multiple key customers and has continuously taken on more responsibilities. He has consistently been a top performer at Betco and has earned the 2022 John Reed Award. “Sonny’s drive, tenacity, and enthusiasm will enable us to sustain significant growth within Corporate Accounts,” Jeff Sloan, Senior Vice President of Sales, said.

Mike Betz is moving to a Director of Training role within the Sales Operations team. Mike has been with Betco since 2017 and has held various roles, including Business Development, Regional Manager, National Accounts, and Corporate Accounts. His diverse experience will be a large asset in this new role. “Mike’s outgoing personality and knowledge of Betco makes him a natural fit for Director of Training,” Jeff said.

Congratulations to Sonny and Mike!

We are pleased to welcome Luis Urdiales as the newest member of the Betco^® Sales Team. He will be serving the California and Nevada regions as Facility Solutions Specialist II.

 His background includes over 18 years of experience, serving roles in both manufacturing and distribution, which offers a unique perspective on the supply chain and how to effectively anticipate customers’ needs.

“Luis brings relationships and skills to the role that will be instrumental in helping drive Betco’s growth in our largest markets in California and Nevada,” John Guzik, Regional Sales Director, said.

Luis resides in West Covina, California. He has been married for 24 years and has 2 boys, ages 18 and 16. In his free time, Luis loves to golf and spend time with family and friends.

Welcome to Betco, Luis!

The new Dumpster Program from Betco^® is powered by probiotics! Apply the versatile EnviroZyme^® Probiotic Solutions Dumpster Treatment to trash chutes, dumpsters, and trash cans to quickly and continuously knock down strong odors through 3 levels of attack:

1. A highly effective odor counteractant immediately neutralizes the odor itself.
2. A long-lasting mango fragrance keeps dumpsters smelling fresh.
3. Probiotics, specifically chosen for their ability to break down the organic waste that causes foul odors, are unleashed onto the soil. They continue to attack the soil and eliminate odors long after initial application.

Utilize any of our 3 new, durable applicators to easily apply Dumpster Treatment:

• Hose End Sprayer for small dumpster application
  • Automatically provides the correct dilution, eliminating the need to manually mix
  • Great for trash receptacles or garbage chutes
• Foam Gun for multiple dumpster manual application
  • The trigger can be locked for continuous use
  • Automatically provides the correct dilution, eliminating the need to manually mix
• Spray Dispenser for larger area automatic application
  • Digital programming allows for automatic application, including time and duration, which can be locked with a password
  • Set the desired spray pattern with the adjustable spray nozzle

Dumpster Treatment’s clinging foam provides extended contact time for maximum cleaning on any trash receptacle. No scrubbing is needed! Click here to view the application how-to video.

Probiotics continuously clean for 21 days post-application, providing long-term odor control and boosting facility impressions. To learn more about the Dumpster Program, Dumpster Treatment, and applicators, click here. To learn more about EnviroZyme Probiotic Solutions, click here.

VersiFect^™ is a disinfectant, virucide, cleaner, and deodorizer, and has recently demonstrated efficacy on hard non-porous surfaces against SARS-CoV-2, the virus that causes COVID-19, in just 1 minute. Its efficacy against COVID-19, combined with its ability to disinfect various surfaces, proves our unwavering commitment to provide innovative, multi-purpose solutions that prioritize health and safety.

VersiFect is used to clean and disinfect throughout a facility, including on aluminum, glass, stainless steel, chrome plastic, and vinyl surfaces. It can also be used on mirrors, windows, floors, desks, countertops, and bathroom fixtures. Incorporating VersiFect into routine cleaning can significantly enhance disinfection practices and help mitigate the spread of pathogens.

For more information about VersiFect, review the efficacy data sheet and the product page. We are currently in the process of updating labels and other collateral.

Click here to view Betco’s additional disinfectants on the EPA’s List N. Click here to request List N Disinfectant Information.

Jack Collins joins Betco with an award-winning career in sales and marketing management, previously working with some of the biggest names in the janitorial and sanitation industry. He covers Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island territories. Jack looks forward to positioning himself and Betco as the primary source for cleaning processes and product solutions for end-use customers. Residing in Milford, Massachusetts, Jack enjoys bass fishing, photography, skiing, Boston sports, and cooking up a barbecue fest for friends and family.

Werner Ramirez has 15 years of experience working in the chemical, janitorial, and sanitation industries, both in the manufacturing and distribution sides of the business. His territory is northern California and Reno, Nevada, where he will work hard to contribute to Betco’s growth in those areas. Werner resides in San Jose, California, with his daughters, who are 10 and 13. Outside of Betco, he is a musician and has played the bass and piano for 25 years. He also recently got into cycling and likes to road bike.

Brandon Dornak is based in Grapevine, Texas, where he primarily covers north Texas and the Dallas/Fort Worth area and assists in San Antonio, Austin, and Houston, Texas. His background is in laundry, warewashing, and equipment sales. Brandon also has experience in food and safety solutions. In this new role, Brandon looks forward to growing distributor partnerships and deepening relationships by providing needed stability and consistency in the Texas market. In his free time, Brandon loves to hunt and build custom gaming and mining PCs.

Welcome to the team, all!

The FastDraw PRO^® is a staple in our dilution control and chemical management program, providing fast and accurate dispensing of up to 4 chemical concentrates into bottles, buckets, and auto scrubbers. Recently, the FastDraw PRO underwent a series of design changes aimed at increasing convenience and ease of use:

• It’s smaller and lighter, requiring 37% less wall space and 32% lighter than the original.
• A stronger vacuum offers a more consistent draw than the original.
• A longer 8’ discharge hose makes it easier to fill auto scrubbers for more flexibility.
• A new, intuitive selector dial allows users to more easily select a product for dilution.
• A mounting template allows for quick and easy installation.
• Quick access to internal parts for maintenance or repair.

Simply select a chemical by pressing the corresponding number. Lift the bottle up on the short hose for easy one-hand dispensing. To fill a bucket or auto scrubber, push the “Mop Bucket Fill” button at the top, and product will flow from the long hose. The bucket fill can be locked in position for hands-free dispensing. Over 40 tried and tested Betco products are available for use in the dispenser.

Mount this FastDraw PRO on the wall or in the corner, just like the old one, to save space in tight janitorial closets. To increase safety, a hidden drip tray catches accidental discharge of product, and a single locking door prevents theft and tampering.

When cleaning chemicals are not accurately diluted, it’s like pouring money down the drain. Click here to learn more about the redesigned FastDraw PRO and our complete FastDraw chemical management program.

Please join us in welcoming Roger Alvarez to the Betco^® Sales Team. Roger has taken the position of Regional Sales Director for Florida. He joins with over 20 years of sales experience in the distribution channel realm and 15+ years of manufacturing experience within several market segments and industries.

“I look forward to growing Betco’s market share and sales volume through distribution channels in multiple industry segments while also developing direct end-user relations,” Roger said. “I’m looking to share my experience and insights while providing guidance and support to achieve maximum sales growth.”

Roger has been married for 29 years to his wife, Annie, and they have 2 children, Angel and Ashley. In his free time, Roger likes to boat, camp, and fish.

Betco^® is proud to announce several promotions within the sales team. These individuals have shown dedication to the Betco brand and will flourish in their new roles.

Greg Gangelhoff to Regional Sales Director – Minnesota, North Dakota, South Dakota, Nebraska, and Iowa

Greg joined Betco in October 2002 and is a four-time Pacesetter award recipient. His product knowledge and participation in training videos have made him a valuable asset to the Betco brand.

Mike Jacobs to Regional Sales Director – Missouri, Kansas, Oklahoma, and Arkansas

Mike has been with Betco since February 1996. During his time here, he earned the Pacesetter award 5 times and the John Reed award once. He is a mentor to others, a team player, and a subject matter expert for all things Betco.

Greg Maxwell to Regional Sales Director – Michigan and northern Ohio

Greg joined Betco in October 2001 and holds 3 Pacesetter award titles and has won the John Reed award. He is the true embodiment of a player-coach as demonstrated through his prior role as Senior Regional Manager. Greg seeks to understand processes, products, and procedures before training others.

Steve Hanneke to Regional Sales Director – Louisiana and Mississippi.

Steve has been with Betco since March 1994. Steve is a dedicated salesperson with many customer relationships that have stood the test of time. He is an asset to our customer base and is seen as a category builder. Additionally, Steve is a four-time Pacesetter award recipient and a John Reed award winner.

A few words from Betco leadership:

“The Betco brand has always been about more than just the product. A huge piece to our value is our support network which is championed by our sales professionals. Good salespeople are proactive, responsive, and helpful. Great salespeople go above and beyond expectations to exceed their customer’s needs. All four of these individuals represent the best in Betco sales. In their new roles, they will mentor and guide others to become better.” - Brad Betz, President/CEO

“I would like to congratulate Greg Gangelhoff, Mike Jacobs, Steve Hanneke, and Greg Maxwell on their promotions to Regional Sales Director. I’ve had the pleasure of working alongside these four gentlemen for almost 10 years, and I continually witness the things that make them exemplary members of the Betco sales team. Their industry and product knowledge, dedication, and commitment to growth, both personally and for Betco, provide the ideal model of Professional Performance, Every Day for others to follow.  I am honored to have been able to learn from each of them throughout my career and look forward to their continued success as crucial members of the Betco team.”  - Barrett Betz, VP of Marketing

Congratulations to all!

Betco^® is pleased to announce that John Guzik has been promoted to Regional Sales Director of California and Nevada. He has been with the Betco Sales Team for a little over 1 year, previously serving as Key Account Manager.

In his short time here, he has become a proven asset for his customers, his teammates, and Betco itself. John has played an instrumental role in a private brand launch and other projects. His success is critical for the division and the company.

“It’s been a pleasure getting to know everyone over the last year and working with several teams,” John said. “I’m eager to make Betco the preferred manufacturer for both distributors and end users in California and Nevada.”

Jeff Barth has accepted the position of Regional Sales Director. In this role, he will be overseeing the South Carolina, North Carolina, and Nashville markets and responsible for increasing sales within the area.

Jeff comes to Betco^® with over 30 years of industry experience as a building service contractor, janitorial specialist, sales representative, and manufacturer representative. In these roles, he worked in several markets, including education, retail, and grocery throughout Pennsylvania, Virginia, Maryland, Washington D.C., and Baltimore.

Jeff and his wife Teasha enjoy spending time with their 3 kids and 3 grandchildren. They also like to kayak, hike, and be outdoors, and Jeff likes to keep his camera on him to capture the beauty of nature.

Join us in welcoming Jeff to the team!

Wild Berry Malodor Counteractant for Portable Toilets is a concentrated, non-formaldehyde powder combined with probiotics that digest waste for powerful odor control and fragrance dispersion. It eliminates malodors at the source versus covering them up temporarily, replacing them with a fresh fruity scent to signify clean portable plumbing.

Wild Berry Malodor Counteractant for Portable Toilets is conveniently packed in pre-measured, quick-dissolve water soluble pouches for easy dosing and application in portable toilets, RV, buses, boats, and camper black water tanks. Simply add one 1-oz packet per 5 gallons of clean water charge to start eliminating unpleasant smells. If there is extreme temperature or traffic, increase the number of packets.

To learn more about Wild Berry Counteractant for Portable Toilets and EnviroZyme Probiotic Solutions, click here. 

Betco^® is pleased to announce that Stephen Swift has been hired as Regional Sales Director in the southeastern region. In this position, he will serve the needs of Betco distributors and end users in the Georgia, Alabama, Florida panhandle, and Chattanooga, Tennessee, markets.

Stephen has spent most of his career in the janitorial and sanitation industry, working with chemical, equipment, and specialty manufacturers, wholesalers, and distributors. The growth and support he has provided over the years at previous employers have earned him vendor recognition. These career experiences will help Stephen ramp up quickly and contribute towards the vision of being our customers’ preferred choice.

Stephen is a Texas Hold’em and fantasy sports enthusiast who currently resides in the greater metro Atlanta area. He has two daughters: a field scientist that resides in Florida and one that’s a high school freshman. With his girlfriend of nearly 10 years, Stephen enjoys traveling, mostly by boat, and spending time with his family.

Please join us in welcoming Stephen to the Betco team!

We are proud to announce that Betco^® has closed on certain wastewater business assets from Novozymes^® * A/S, acquiring full ownership of the unit on January 31. Novozymes is the largest provider of biological solutions and enzyme and microbial technologies to improve industrial performance while preserving the planet's resources and helping build better lives.

Betco^® has expanded its Symplicity^™ Warewash program by launching Symplicity Metal Safe Machine Detergent, a new product that targets specific, hard-to-remove stains and soils on soft metal wares.

Metal Safe Machine Detergent is formulated to clean the toughest soils and prevent corrosion on aluminum, copper, pewter, brass, and other soft metals with protecting agents that prevent damage. Unlike the competition, Metal Safe Machine Detergent is proven to perform in even the hardest water conditions. It successfully cleans soft metals in water with 181 – 250 mg/L as calcium carbonate or 16 – 20 gpg.

Use in high- or low-temperature machines and protect your investment of aluminum, pewter, and copper wares with Metal Safe Machine Detergent. Click here to learn more.

Additionally, Betco launched Oxy Destainer Powder, which uses an oxygen-releasing compound formulated to remove a variety of stains on several applications. It can be used as a presoaking solution, plus as an effective stain remover and deodorizer for laundry and hard surface cleaning. Click here to learn more.

With the Symplicity Warewashing Program, we concentrate on your cleaning needs so you can focus on your customers’ needs. To learn more about the program as a whole and these new products, click here.