News

Betco^®  is lighting up the commercial cleaning industry with the simultaneous launch of three new solutions that empower facilities to meet their cleaning and cost efficiency goals: the Clario^®  C3 Hand Hygiene Dispensing System, GeneSys^™ Auto Scrubbers with lithium-ion battery power, and an enhanced MyBetco^® customer portal.

This triple launch marks a high-impact moment for Betco, setting off a wave of smart solutions that accelerate the future of clean and support exceptional outcomes across nearly every aspect of facility care.

Launch #1: Clario^® C3 Dispensing System

• A flexible dosage selector with 3 shot sizes (0.5 mL, 1 mL, or 1.5 mL) for precise portion control
• Industry-leading battery life in Touch Free with up to 150,000 shots or 4 years of functionality (4D Alkaline batteries included) leveraging state of the art dispensing efficiency
• Durable ABS construction for long dispenser life
• 98% product evacuation for more usable product per refill 

To learn more about Clario C3, please click here.

Launch #2: GeneSys^™ Auto Scrubbers with Lithium-Ion Batteries

GeneSys, Betco’s flagship walk-behind automatic scrubber series, is now available with lithium-ion battery technology, majorly amplifying the long-term savings, minimized maintenance, and superior productivity already delivered by these machines.

Delivering 10 Years of Hassle-Free Cleaning Power, this upgrade offers major advantages over traditional wet, AGM, and gel battery technologies, including:

• Up to 400% longer lifespan than other battery types
• Consistent power and extended run times to cover larger spaces without interruption
• Charge anytime—safe partial or opportunity charging without risk of degradation
• Maintenance-free operation, reducing downtime and service calls
• Free end-of-life disposal managed by the battery supplier
• 5-year full replacement warranty

Choosing lithium-ion leads to more reliable machines, a lower total cost of ownership, and over 200% return on investment for facilities that replace batteries every two years or more.

“The addition of lithium-ion technology to our GeneSys scrubbers transforms the way our customers approach floor care,” said Barrett Betz, Vice President of Marketing. “It’s all about reliability, efficiency, and long-term value—everything today’s facility teams need.”

To learn more about GeneSys Auto Scrubbers, please click here.

Launch #3: MyBetco^® Portal Upgrade

As The Leaders in Cleaning Professional Training, Betco continues to enhance MyBetco—a value-added, all-in-one, web-based portal that puts industry-leading digital resources and e-learning tools directly in the hands of cleaning professionals, teams, and distributors.

This digital platform now has even more powerful new features that help teams stay accountable, informed, and efficient:

• Advanced reporting tools: Monitor training at both the course and user levels, including enrollments, completions, progress, scores, and due dates
• Accountability: Instantly verify assignments and track team performance
• Expanded language support: Full platform translation into more world languages, including Arabic, Urdu, Filipino/Tagalog, Haitian Creole, German, Greek, Korean, Italian, Vietnamese, Hindi, and Punjabi—in addition to English, Spanish, French, Russian, Polish, Brazilian Portuguese, and Simplified Chinese

Through MyBetco, users also gain access to Betco U e-learning courses, which feature interactive videos, knowledge checks, and mini-exams with certificates—all accessible on any device and easy to navigate for every skill level.

“These upgrades to MyBetco are all about giving our customers what they need to drive real results,” said Dan Petrie, Chief Information Officer. “With advanced reporting tools that offer complete visibility into training progress and new language options that make learning accessible to more users than ever before, we’re empowering teams to stay accountable, informed, and efficient.”

To explore MyBetco, click here to login or register.

In just a few hours, attendees gain both classroom instruction and hands-on experience that empowers them to implement the systems effectively in their own facilities.

What Attendees Will Learn:

• How to streamline concrete maintenance routines with fast, easy-to-use systems.
• How to use Crete Rx products to achieve long-lasting gloss and protection against stains, etching, and other damage.
• Tailored solutions for real-world challenges—see how the system adapts to your unique floor care needs.

For Distributors: Why Host a Show?

Distributors can host a Crete Rx Show at a local facility of their choice with full support from a Betco representative. It’s the perfect way to:

• Engage clients with a value-added, hands-on training experience.
• Demonstrate expertise with real-time product and procedure demos.
• Generate leads and drive conversions with Betco’s start-to-finish event support.

For End Users: Why Attend?

Facility managers, building service contractors, and maintenance teams are encouraged to attend a local show to:

• Learn directly from experts about the 2 easiest and fastest systems available for concrete and terrazzo.
• Get practical, hands-on training tailored to your site’s needs.
• Master best practices to extend floor life, boost appearance, and reduce labor.
• Unlock exclusive savings—attendees receive 20% off Crete Rx chemicals, tools, pads, and GeneSys™ disc scrubbers (valid for 14 days post-show).

Full Support, Every Step of the Way

From planning to follow-up, Betco helps make every Crete Rx Show a success. That includes:

• Customizable invitations and pre-show promotion plans
• Event setup guidance, show agendas, and demos
• Post-show lead tracking and sales follow-up

Honoring the Jon-Don^®* Legacy

With the recent announcement that Jon-Don is ceasing its operations, Betco would like to acknowledge the significance of this development in the Jan-San community. For nearly half a century, Jon-Don has supported thousands of cleaning professionals and businesses with quality products and service. Betco’s valued partnership with Jon-Don and the Paolella family over the years has always been one of mutual respect and collaboration. As a fellow family-founded company, we deeply appreciate the legacy that the Paolellas established as founders and honor the lasting impact of everyone who helped shape Jon-Don into a respected leader.

We are excited to welcome Jenifer Maxwell to Betco^® as Vice President of Corporate Accounts. In this role, she will lead strategic initiatives focused on accelerating growth, strengthening partnerships, and delivering results-driven solutions across our corporate account portfolio.

Jenifer brings more than 20 years of experience in sales leadership, brand strategy, and enterprise account management. Prior to joining Betco, she held senior leadership roles where she launched new revenue streams, led large-scale transformations, and earned multiple awards recognizing her commitment to partnership and performance excellence.

Outside of work, Jenifer is always on the move. In 2023, she completed 23 half marathons and is a mom to two active kids (ages 9 and 13) involved in travel soccer and theater. She enjoys traveling, reading, and cheering from the sidelines—with her two miniature schnauzers by her side. She lives by the belief: “Success isn’t always about greatness. It is about consistency. Consistent hard work leads to success.”

Welcome to the team, Jenifer!

We are pleased to welcome Derek Drew to Betco^® as our new Regional Sales Director for the Chicago area. This role aligns with our overall corporate strategy of market penetration, with a focus on Betco-branded and private-label chemical and equipment product lines, primarily through the Jan/San channel. Derek will also play a key role in driving end-customer demand across the Chicago region.

Betco^® has launched the new and improved MyBetco^®, a web-based portal that puts the power of access and management for our industry-leading digital resources directly in the hands of cleaning professionals, teams, and distributors.

Originally launched in 2023, MyBetco quickly became a trusted tool for training, team management, and business support. While the platform was widely used, we recognized an opportunity to enhance it further. The upgraded portal introduces several key enhancements to improve the training experience and streamline daily operations:

• Personalized Dashboard – Customized home page highlights training content that is most relevant to each user.
• More Intuitive Team and User Management – Users and team structures are easily configured by Team Leads.
• Streamlined E-Learning Assignment – Team Leads can now assign courses to teams or users in just a few clicks.
• Enhanced Learner Access – Improved navigation makes it easier for learners to find and complete courses.
• New How-To Video Library – Collection of short, step-by-step videos for everyday and specialized cleaning procedures is always growing.
• Full Language Translation – The entire platform, including courses, is translatable into multiple world languages.
• Integrated Distributor Tools – Specialized business management resources are now more accessible to distributor partners.

"The enhancements to MyBetco reinforce our commitment to providing our customers with a seamless and productive digital experience," Dan Petrie, Chief Information Officer, said. "By prioritizing training and usability, we are empowering users with the tools they need to grow their expertise and optimize their operations."

In particular, the e-learning courses on MyBetco have become known across the industry for interactive and engaging features that boost comprehension and retention. Currently there are over 20 available courses, including those that fulfill required annual OSHA training requirements. The catalog of available courses is always expanding—Carpet Care, Laundry Essentials, and Warewash Basics are the latest three additions. Whether users are mastering product applications, safety protocols, or advanced cleaning techniques, MyBetco provides the most up-to-date industry education.

"Our goal is to create a platform that puts valuable resources at users' fingertips," said Barrett Betz, Vice President of Marketing. "These improvements to MyBetco empower our customers to work smarter and more effectively, but this is just the beginning—we're continuously refining the platform and developing new features to ensure MyBetco remains the go-to resource for industry training, management, and support.

The new MyBetco experience is live! Users who haven’t logged in since January will need to create a new account to access the updated platform, while all other accounts have been automatically transitioned. To explore the new MyBetco, click here to log in or register.

Betco^® is pleased to announce that Mark Grzeskowiak has been hired as the Regional Sales Director for Canada. In this role, he will drive Betco’s growth by working closely with distributors and end users across the country while executing key strategies and achieving sales objectives.

We are excited to congratulate Laura Hinschberger from Cole Papers as the winner of our 2024 Cleaner of the Year contest! Laura’s commitment to excellence in the cleaning industry and her enthusiastic support for Betco^® through engaging social media posts have earned her this well-deserved recognition. Her efforts underscore the critical role Betco products play in creating healthier, safer environments.

As our Cleaner of the Year, Laura wins $1,000 in addition to her title, celebrating her dedication and exceptional contributions to the industry.

The Betco Pro contest invited cleaning professionals from across the industry to showcase their work, emphasizing the importance of high-quality cleaning and its positive impact on facilities. Participants were encouraged to share their experiences with Betco products through social media, and Laura’s consistent and creative posts stood out from the competition.

• Patented technology delivering 3 times more fragrance than conventional urinal screens.
• A 2-sided design that eliminates 97% of splash back, regardless of installation orientation.
• Billions of probiotic bacteria that digest waste, eliminate odors, and keep drains clean.
• A fresh scent that lasts for 45+ days.

Perfect for use in both water and waterless urinals, Max Scent Urinal Screens can be part of a comprehensive restroom program that includes Betco® disinfectants, restroom cleaners, and probiotic odor control solutions.

For a limited time, until March 31, 2025, these new Max Scent Urinal Screens are 20% off. Additionally, stock up on the discontinued Anti-Splash Citrus urinal screens, which are also on sale for 20% off. Take advantage before they’re gone for good!

We are proud to announce our 75th anniversary, marking a significant milestone as a family-owned and operated leader in the chemical manufacturing industry. Founded in 1950 by Carl and Ann Betz, we have grown to offer hundreds of chemical and equipment solutions, earning the trust and loyalty of customers worldwide.

"Our 75th anniversary is a celebration of the values that have shaped Betco—family, adaptability, and a commitment to becoming better every day." Brad Betz, President/CEO, said. "Since our founding, we’ve prioritized listening to our customers, empowering our team, and taking decisive action to deliver meaningful solutions. This milestone underscores our long-term vision to create a sustainable, resilient company that continues to provide value for generations to come."

Over the decades, we have continually evolved to meet the changing needs of our customers while remaining steadfast in our founding principles. With a state-of-the-art manufacturing facility, strategic acquisitions driving growth, and ongoing investment in research and development, we have introduced groundbreaking products and solutions that redefine industry standards. These include examples such as microbial cleaning technologies using microbes fermented by its wholly owned subsidiary, EnviroZyme®, and comprehensive training programs like Betco U, which combines expertise and education with digital innovation to empower cleaning professionals to enhance their skills and adopt best practices.

"75 years of business reflects our commitment to innovation, excellence, and a people-first philosophy," Barrett Betz, Vice President of Marketing, said. "We're thrilled to celebrate this journey with everyone who has contributed to our success and look forward to a future filled with new opportunities."

As we reflect on 75 years of success, we express our deepest gratitude to our team members, customers, and partners. Their contributions have been essential to our journey, and their continued support ensures a bright future ahead. Looking forward, we remain committed to leading the commercial cleaning industry through innovation, adaptability, and a steadfast dedication to our core values, paving the way for continued success across generations.

Acquisition Expands EnviroZyme^® Portfolio and Strengthens Global Market Presence

Bowling Green, OH – Specialty chemical and equipment manufacturer Betco^® Corporation (“Betco”) is pleased to announce that it has entered into a binding acquisition agreement for key environmental management intellectual property and clients from BiOWiSH Technologies, Inc. (“BiOWiSH”), serving the hydrocarbon remediation, odor control, waste management, surface and wastewater treatment industries. This acquisition, pending customary closing conditions and adjustments, marks Betco’s third in the bioaugmentation space under its wholly owned subsidiary, EnviroZyme^®.

As a world leader in microbial biotechnology, EnviroZyme specializes in end-to-end manufacturing of sustainable solutions for diverse environmental, water, and waste treatment applications. Its ability to solve complex bioaugmentation challenges is rooted in advanced capabilities that include custom fermentation, formulation, blending, and packaging. These offerings are backed by continued investment in new competencies and its state-of-the-art facility, which is ISO 9001:2015 certified and FDA registered.

Headquartered in Cincinnati, Ohio, BiOWiSH is a global biotechnology company renowned for its research, development, and marketing of innovative solutions tailored for the agriculture, aquaculture, and environmental management industries. By collaborating with leading corporations and research institutions, the company has been able to explore and develop a wide range of commercial uses for its proprietary technology.

“BiOWiSH’s robust portfolio of environmental management customers perfectly aligns with our existing business,” said Toby Jercovich, Chief Financial Officer of Betco Corporation. “This strategic move will drive growth for decades to come, and we look forward to building upon the success that BiOWiSH and its customers have already established.”

“The sale of our environmental management portfolio marks a significant milestone in our strategy to focus on agriculture, where we are leading the transition from commodity fertilizers to biologically enhanced efficiency fertilizers,” said Rod Vautier, President of BiOWiSH. “This solidifies our dedication to tackling the global food crisis by supporting sustainable agriculture practices that improve both economics and productivity while preserving the integrity of our ecosystems.”

The BiOWiSH integration also signals Betco’s commitment to building on EnviroZyme’s position as the top provider of bioaugmented solutions for water resource recovery worldwide. With the combined entity’s expanded geographical reach and product range, EnviroZyme is poised to quickly capture larger market share in the booming water and environmental technologies field.

The purchase will be fully funded at the targeted close date during the fourth quarter of 2024. Through additional acquisitions and organic growth, Betco Corporation is well positioned to further enhance its capabilities and presence in crucial markets.

About EnviroZyme

A global leader in the development of biological technologies, EnviroZyme’s capabilities in contract fermentation and diverse microbial solutions help produce clean air, water, soil and energy while directly reflecting our commitment to quality, economic growth, and long-term environmental sustainability. For more information about EnviroZyme’s products and services, please call customer service at 1-800-232-2847 or visit www.envirozyme.com. Follow us on LinkedIn, Facebook, and Twitter!

About Betco

Betco is a privately held specialty chemical and equipment manufacturer known for high-performing products and programs that help our customers WIN in the commercial cleaning industry. For more information about Betco’s products and services, please call customer service at (888) GO-BETCO or visit www.betco.com. Follow us on LinkedIn,  Facebook, and  Twitter!

About BiOWiSH Technologies

Headquartered in Cincinnati, Ohio, BiOWiSH Technologies, Inc. is a global provider of biotechnology solutions for the agriculture, aquaculture, and environmental management industries. As a leader in the application of microbial technologies in the agricultural market, we partner with the world’s top fertilizer manufacturers to help farmers increase crop production sustainably, safely and cost effectively. Our revolutionary BiOWiSH^® Crop Liquid can be coated onto dry fertilizer or mixed with liquid fertilizer to create an enhanced efficiency fertilizer that optimizes yield potential by improved nutrient uptake and improves soil conditions for increased plant vigor. This helps farmers achieve consistent results across a broad range of operating conditions, climates and environments. By unifying nature and science, BiOWiSH reinvents the way food is grown. For more information, visit biowishtech.com.

Betco made a significant impact at ISSA Show North America this year, held November 18-21 in Las Vegas. Attendees experienced firsthand our innovative solutions designed to drive efficiency, enhance cleanliness, and deliver unmatched value across a broad range of industries.

Throughout the event, we shared live updates to highlight our time at ISSA Show North America. Below, you can view the social posts shared:

Our booth featured an exciting showcase of our current and upcoming innovations, including:

• Lithium-ion batteries coming Q1 2025 on GeneSys^™ Auto Scrubbers that contribute to a high ROI and reduced downtime
• A new era of hand hygiene coming mid-2025, featuring a new sleek design, enhanced functionality, and an even better cost per hand wash compared to our current Clario^® platform
• The new and improved Crete Rx^™ ProGrind pathway with tooling for auto scrubbers, designed to cut labor time in half
• New MyBetco^® experience coming in 2025 with more intuitive features for e-learning, enhanced translation capabilities, and a new resource hub for how-to videos
• BetcoBest^® LM provides twice the gloss with fewer coats, reducing labor by 40% and product use by 50%
• FastDraw^® Chemical Management Systems deliver accurate dilution, cost savings, and enhanced safety

We thank everyone who visited our booth, engaged with our team, and explored our innovative solutions.

We’re pleased to announce several strategic promotions across our Corporate and Field Sales teams, recognizing outstanding talent and leadership at Betco^®.

Brian Dobler – Corporate Account Director

With a history of commitment to Betco’s values and a talent for building lasting partnerships, Brian Dobler steps into the role of Corporate Account Director. Formerly our National Account Director, Brian’s consistent commitment to relationship-building and sales excellence has made him a natural fit for this position, where he’ll focus on fortifying our corporate account partnerships.

Dave DeBlanc – Vice President of Corporate Accounts

Dave DeBlanc, now Vice President of Corporate Accounts, previously held the title of Vice President of Sales, West. His wealth of field sales knowledge and his ability to foster strong, collaborative relationships make him exceptionally qualified to advance our corporate partnerships across a wider scope.

Jason Walton – Vice President of Field Sales

Jason Walton has been promoted to Vice President of Field Sales, where he’ll lead our Betco and Basic Coatings field sales teams nationwide. Known for his strategic vision and a strong track record in driving sales growth, Jason has played a key role in advancing Betco’s sales initiatives, and we’re eager to see how his leadership will enhance our field sales operations.

John Guzik – Director of Sales, West

Now Director of Sales, West, John Guzik takes on an expanded role overseeing sales efforts west of the Rocky Mountains. In his previous position as Regional Sales Director, John achieved substantial growth and success, demonstrating his ability to drive results. We look forward to the continued impact of his leadership in this larger territory.

Luis Urdiales and Werner Ramirez – Regional Sales Directors

Both Luis Urdiales and Werner Ramirez have been promoted to Regional Sales Directors. Having proven their dedication and effectiveness as Facilities Solutions Specialists, Luis and Werner have consistently delivered strong performance and results. Their commitment and expertise will be invaluable in their new roles, where they will continue to enhance the success of our Sales Team.

Brian Dobler

Dave DeBlanc

Jason Walton

John Guzik

Luis Urdiales

Werner Ramirez

We are pleased to announce that Blake Stephenson has been hired as the Facilities Solutions Specialist for northern Ohio, Indiana, and southern Michigan. In this role, Blake will provide training to distributors and end users, conduct demonstrations in the field, install and service products, and assist direct service representatives in the region. He looks forward to expanding his knowledge of Betco^® solutions and learning from other skilled professionals on the team.

We are proud to introduce the newly improved Crete Rx Concrete and Terrazzo Maintenance system, featuring an innovative ProGrind Honing & Polishing pathway that makes floor maintenance faster and more effective than ever. With advanced tools now designed for automatic scrubbers, the system delivers exceptional results, cutting labor and maintenance time in half compared to competitive systems.

Key Features:

• 3-step process reduces labor and maintenance time by up to 50%
• Advanced tooling is compatible with auto scrubbers and transforms floors in as few as 5 passes
• Delivers superior natural-looking gloss and stain resistance for a smooth, protective surface
• Long-lasting results: up to 5 years before interim maintenance and up to 10 years before restorative maintenance may be required
• Complete remediation of stains and etching in problem areas and strengthening of the floor over time

Innovative Tooling and Chemicals

The ProGrind Honing & Polishing system integrates advanced tooling, sealant-infused pads, and high-performance chemicals for efficient floor maintenance.

• LiquiGrind works synergistically with the Blue Grind Tool and/or the Green Hone Tool to easily and quickly remove excessive wear and etching
• Densifier is a densifying compound that, along with SI Pads, increases surface hardness for better abrasion and stain resistance
• The Tan Polish Tool interacts with Stain Defense’s sealant-infused polymers to seal pores and create a uniform, protective surface
• Used in conjunction with DensiClean for cleaning and burnishing, the SI Pads and/or the Red Shine Tool provide and sustain unmatched gloss level

Limited-Time Promotion

Betco is offering a Crete Rx ProGrind Honing & Polishing Buy-In Promotion that provides distributors with 3 promotional levels. Each level offers increasing discounts based on your buy-in amount, with added training and support packages. Plus, all levels come with guaranteed results or your money back.

Cleaning and Coating System

In addition to the ProGrind Honing & Polishing pathway, Crete Rx offers a ProCoat Cleaning & Coating pathway for facilities looking for a simpler, strip-and-recoat cycle similar to resilient tile maintenance. This system provides substantial stain and etch protection and enhanced gloss with just 2 coats of guard.

Request a Demo Today

To schedule a personalized demo or learn more about the system, click here.

We are pleased to announce that Russ Pjetrovic has been hired on as the Regional Sales Director for New York. In his role, Russ will develop new distribution channels and grow relationships with existing distributors in the New York metro market. He will also assist direct sales representatives in helping customers by conducting product demonstrations and supporting the sales process in a collaborative, hands-on approach.

Russ brings more than 19 years of experience in the janitorial and sanitation industry, with experience at a major chemical manufacturer and at a manufacturing company that specializes in skin care. We are excited to see how his background will benefit him in his role at Betco^® and further strengthen our team.

Russ resides in northern New Jersey, just outside of New York City. In his free time, he enjoys spending time in nature at his country vacation home, playing basketball, and swimming. One of his favorite yearly experiences is traveling back home to Montenegro.

Brian Schuster has transitioned from Vice President of Sales, East, to Vice President of Business Development on the Betco^® Sales Team. In his new role, Brian will focus on driving growth and strengthening collaboration across all sales divisions. His responsibilities include identifying and developing leads for key accounts, enhancing pipeline management, and implementing strategies to improve margin.

Brian will also work closely with various teams to streamline sales processes, foster strategic partnerships, and support customer service initiatives that drive revenue growth and operational efficiency. His leadership will be crucial in aligning the business with its long-term goals and expanding our market presence.

For the past 5 years, Brian has been an essential part of Betco’s Sales Team. His industry knowledge and strong customer relationships have made him an invaluable asset. We are excited for him to take on his new role in Business Development and are confident that he will continue to lead his team to success.

“Brian’s leadership has made a significant impact on Betco and our customers,” said Jeff Sloan, Executive Vice President of Sales. “His understanding of the janitorial and sanitation industry, combined with his ability to cultivate strong partnerships, makes him the ideal person to spearhead our business development efforts.”

Congratulations, Brian!